Craig McKenzieDirector, Executive Coach

    Director, Head of Team Coaching and Global Development, Transcend International Holdings Ltd. 

    Head of Stream, Complex Adaptive Systemic Team Coaching – PERILL, Global Team Coaching Institute, WBECS

    Associate Country Director and Senior Facilitator Potential Project, Hong Kong and China

    Professional Certified Coach (PCC), International Coach Federation

    Coaching, Senior Practitioner,  EMCC Global Individual Accreditation (EIA) 

    Team Coaching, Senior Practitioner,  EMCC Individual Team Coaching Accreditation (ITCA) 

    Accredited Supervisor, EMCC European Supervision Individual Accreditation (ESIA)

    Past President, International Coach Federation Hong Kong Charter Chapter (ICF HK)


    Areas of Expertise


    Facilitation, Training, Design

    25+ years of experience designing customized, effective and engaging leadership solutions for organisations, individuals and groups 

    Training and facilitation of a large variety of accredited  and customised programs focused on Leadership Development, Workplace Communication, Change Leadership, Innovation, Mentoring and Coaching, Team Coaching 

    Board development – focused on developing effective board level leadership, alignment with organisational vision, and resonant organisations


    Coach Education

    Professional Coach Training and Development

    Core Faculty, Transcend International Academy of Professional Coaching, Design and delivery of accredited coach training programmes (EMCC EQA Practitioner and ICF ACTP, ACSTH and CCE)

    Team Coaching Educator

    Core Faculty, Global Team Coaching Institute (GTCI) Gateway, Practitioner and Senior Practitioner Programmes

    Core Faculty, David Clutterbuck Partnerships (DCP)/Coaching and Mentoring International (CMI) Foundations, Practitioner and Senior Practitioner Programmes

    Master Trainer, Genos International Emotional Intelligence, Genos International 


    Coaching, Mentoring and Coaching Supervision 

    Global Executive and Leadership coaching and training covering a broad range of leadership competencies, development and transitions, as well as, mindset and behavioural change 

    Team Coach, working with diverse organisations to develop high performing learning teams and team leaders 

    Coaching for Emotional Intelligence: Working with leaders to develop the emotional landscape, core competencies and behaviours which are foundational to success, performance and wellbeing for leaders and followers

    360 Feedback and Psychometric Assessment based coaching

    Mentor Coaching for the professional development internal and external coaches

    Coaching Supervision focused on internal and external coaches with the outcomes of “fit for purpose” reflective practitioners that exceed global standards. Craig’s point of view on Team Coaching Supervision flows from 11 years of experience as a Coach (and Team Coach) Educator, Coaching Supervisor and more recently a pioneer in Team Coaching Supervision training.  Team Coaching Supervision is all about creating value for the teams we coach, though you will most certainly be enriched through the process,  it’s not for you – it is for your clients and their stakeholders.  


    Style and Point of View 

    Craig is known for his ability to balance, navigate and create the conditions for exploration and learning with humour, gentleness, strength, warmth and wisdom.  Craig has the ability to know when to be direct, when to create understanding and to create the conditions for innovation, adaptability and development.

    Working with people interested in change he creates awareness, generates insights, provides clarity and adds value.  Described by his clients as having a direct, simple and focused presence.  He has the ability to narrow issues to key concepts, discern what is important and ask simple thought provoking questions that create meaningful movement toward desired goals.  Working with coaching clients at an appropriately challenging level, he can adjust his approach and direction to achieve results. 

    In recent interview, he reflected on his perspective on coaching:  

    It’s simply about stuff… 

    It’s about the stuff of life… some of it’s useful, some not so useful, or no longer useful. If you really want to change, then professional coaching is the best path. 

    Meaningful stuff, leadership stuff, practical stuff, future stuff… the stuff dreams are made of. 

    If you want to… get your stuff together, get stuff done, figure stuff out, clear stuff out of the way, prioritise stuff, clean stuff up, in a nutshell…

     I help people with their stuff.


    Qualifications and Memberships

    Team Coaching Senior Practitioner Programme, David Clutterbuck Partnerships (DCP)/Coaching and Mentoring International (CMI)

    Founding Member, European Mentoring and Coaching Council, Asia Pacific Region

    Past President, International Coaching Federation Hong Kong Charter Chapter

    International Coach Federation, PCC Professional Certified Coach  

    Emotional Intelligence: Master Trainer and Certified Genos EI Practitioner 

    Certified Coaching Supervisor, Coaching Supervision Academy 

    Certificate in Professional Coaching Mastery, Transcend International Academy 

    Certified Mind Body Bridging Practitioner, co-authored book on Mind Body Bridging for the Workplace 

    Level 3 Executive Coach, Institute of Executive Coaching and Leadership

    Assessments: Myers-Briggs Type Indicator® (MBTI®) Certification, FIRO-B® certification, DISC, Genos EI, experience with Hogan, Harrison 

    Action Centred Leadership (ACL) certification 

    Arrow Leadership Program

    Former VP of Coach Development for the Hong Kong International Coach Community 

    Awarded Scholarship for a Post-Graduate Diploma and PhD in Leadership, Thierry Graduate School of Leadership, Belgium, Completed 2 years 


    Craig is passionate about creating pathways to connect and unleash leaders to make an unexpected and sustainable positive impact on their companies, communities and societies at large.  He has over 15 years of coaching and mentoring experience with proven and emerging leaders and has facilitated and designed programmes for executives and leaders at all levels within organisations in over 10 countries over past 25 years. 

    Craig McKenzie is currently a director of the pioneering coaching and coach education organisation, Transcend International. His current primary areas of focus include developing the Transcend Team Coaching Business Unit and continuing involvement with Coach training and corporate client solutions. 

    He keeps an active coaching, team coaching and supervision practice along with the design and delivery of accredited training and corporate leadership programmes. 

    Craig has been on the leading edge of bringing professional coach training and team coaching into the Asian region, working closely with Professor David Clutterbuck for the past 4 years delivering certification programmes and building a robust team coaching practice.  Craig has extensive international experience designing and delivering ICF and EMCC accredited coach training programs both online and in person.  Within the International Coach Federation (ICF) he is PCC, mentor coach and Past President of the ICFHK Charter Chapter. Within the European Coaching and Mentoring Council (EMCC), he is an EIA Senior Practitioner Accredited Coach and an ITCA Senior Practitioner Accredited Team Coach and an ESIA Accredited Supervisor and a Founding Member of the EMCC Asia Pacific Region.  

    Prior to his involvement with Transcend International, Craig was Director of Training and Delivery with the Institute of Executive Coaching and prior to that Senior Consultant for Leadership Development at Ethos International, a John Swire and Sons Company.  These leadership development and coaching focused roles followed a 17 year career giving leadership in the not-for-profit sector both in Canada and in the South East Asian Region.  

    His leadership has been characterised as strategic, entrepreneurial, inspirational and empathetic.  He led turnaround and organisational change initiatives with virtually minimal attrition and organisational stress.  He has significant experience in developing boards and executive board members and was sought out as a guest speaker and a consultant for conferences and strategy sessions.

    He has worked with corporations, institutions and non-governmental organisations to increase cooperation, avoid duplication, develop socio-entrepreneurial capacity and to make their organisations more strategic, healthy and efficient.  Following the tsunami of December 2004, Craig worked closely with relief and development agencies and the members of the international military ensure individuals and teams were effective in an exceptionally traumatic environment.  His exposure to the disaster and related traumas led to shift in careers and a journey through burn out, emotional exhaustion and post-traumatic stress.  For the remainder of his career, Craig desires to invest his life in helping people create the conditions for meaningful sustainable success.

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    Tony Dickel