Our Story

Transcend commenced operations in 2006 in the coaching & leadership development arena, as a subsidiary of a leading and multiple award-winning executive search, talent management and employer branding consultancy. Initially it was created as a joint venture (JV) with an Australian-based coach-training house. From its inception as a subsidiary of a larger enterprise, the budding concern soon became the ‘Jewel in the Crown’, and was separated from both its parent organisation and the JV in 2011. At the same time, the current brand, Transcend International, was born.

Since its inception in 2006, our organisation had originally played a supporting role to that of its parent, providing coaching and leadership development solutions to the flagship brand’s multinational clients. However, through innumerable in-depth conversations with leaders and HR professionals along the way, coupled with an exhaustive in-house and academic research undertaking, Founder and CEO of the parent company, Tony Dickel soon realised that there was a significant gap in leadership skills, employee efficacy and organisational harmony, which was addressable by his fledgling division’s offerings.

At the same time at Transcend, we were providing our cutting-edge in-house coach training and coaching services to our other business groups and divisions. To everyone’s surprise, these interventions not only enhanced employee performance “on the job” but also aided them in becoming increasingly resourceful and confident in other aspects of their lives. Partly a result of these interventions, our organisation grew rapidly and at the time of the separation, was operating successfully from 11 offices in 6 countries in the APAC region, including a highly successful and significant operation in the mainland of China.

These scenarios provided compelling evidence that a major shift was transpiring in the business sphere across Asia. Tony and the rest of the team decided to pivot and be at the forefront of this rapidly evolving and highly dynamic business environment. An evidence-based approach backed by adult learning frameworks formed the bedrock of Transcend’s products & services, which quickly put us at the centre of the coaching solutions spectrum, initially in the Asia-Pacific region and more recently, worldwide. Despite myriad accolades regarding our well-established strategies and techniques, we continue to push the boundaries in the development of leaders and organisations (through corporate owned and partner offices) around the globe.