Surj Bahra

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Surj manages the Academy Coach Training and is responsible for relationship management of Transcend’s corporate and individual clients.


Surj is a professional coach, trainer and image consultant who uses a foundation of mindfulness to take you on a journey that encourages critical reflection of how you see yourself, others, their situation and the world at large.  She wants to help you raise your self-awareness of your challenges, goals and beliefs, focus your attention on what matters, so that all align with your purpose.

She has twenty years of executive experience from a career in banking in London and is appreciative and sensitive to corporate challenges. She is passionate about helping her clients to expand their horizons and skills to communicate effectively, have engaging interactions, focus on productivity, enhance brand value and create their own approach and style as a leader.

In her own words: “I have worked with many people who have experienced changes impacting their careers and their lives.  This involves assisting professionals through their dilemmas and coaching them in the journey of discovering who they are and who they want to be, rather than just what they want to do.”

You can expect the following results engaging with Surj:

  • greater understanding and awareness of yourself and others to better communicate
  • identify and understand your own talents and match with the required role
  • assessing expectations for future leadership growth, and developing the requisite competencies
  • making informed and better choices with adaptive communication and resilience to any challenges that arise
  • presenting a powerful personal brand with an authentic image


Surj is a native English Speaker and fluent in Hindi and Punjbai.

She currently lives in Hong Kong and London with her husband and has two grown up sons.


  • Associate Certified Coach qualification with the ICF (International Coach Federation),

  • Certified CBMT (Corp- Based Mindfulness Training) Facilitator with Potential Project

  • Trainer with Enrich HK – Empowering Domestic helpers in Hong Kong to cultivate effective communication with enhanced confidence in all their interactions

  • Genos Emotional Intelligence practitioner – certification in progress

  • Transcend Academy of Professional Coaching: 

    • Certificate in Professional Coaching 

    • Completed Team Coaching Practitioner Course

    • Mindfulness Based Stress Reduction (MBSR) Certification

  • University of the West of England

    Postgraduate Master’s Level, Bristol Business School:

    Advanced Business Executive Coach 

  • Certified Image Consultant, accredited by the Academy of Image Mastery and London Image Institute. 

  • Associate member of Image Consultants International, (AICI).

  • Kings College, University of London: BsC Mathematics

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