Improving Sales Revenue: Sanofi-Aventis
Sanofi-Aventis is the fourth largest pharmaceutical company worldwide with nearly 105,000 employees in over 110 countries.
Genos had previously conducted a research study with pharmaceutical sales representatives showing a direct relationship between sales reps emotional intelligence and their performance as measured in revenue generated. While convinced of the relationship, Sanofi-Aventis wanted to examine whether the emotional intelligence of sales representatives could be improved and whether such improvements would in fact result in increased sales revenue. Read the full case study.
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